Learning to Love the Bug
The Washington Business Journal has announced that Volkswagen and DC United have signed a jersey sponsorship agreement. The deal will bring 3.7 million dollars annually to DC United and is the second largest deal in league history, behind Beckham's deal with Herbalife. There have been some rumblings about this, specifically in the Examiner, so it is not entirely out of the blue, but it sure came quick.
This sounds like a good deal to me, lots of money, an international brand, and a company that has a good history of sponsoring soccer teams. MLS rules will prevent the blue logo that would clash badly with the black and red, much like it used to clash badly with Werder Bremen's green and white, which is one of the main reasons I am pleased with the choice. But I want to know what you guys think. Do you love it? Hate it? Or could you care less?
Thanks to Mike H over at My Soccer Blog for the mock up jersey which is a photo shop job and not the official new look.