03 May 2007

Thursday Night Soccer: Media Day

The mainstream media provide their takes on the New England-DC United match tonight. The Boston Herald recaps the familiar charges against DC United. John Haydon in The Washington Times says that line-up tinkering is not finished, and Beau Dure in USA Today gives probably the best concise summary of Tommy Soehn's challenges (to himself and to the team).

On another tack, Steve Goff looks at the rise of Thursday Night Soccer, and what it might mean, with an excellent (and here-to-fore unknown to me stat) on key demographics:

National ratings have remained stagnant over the same period last year -- a 0.2, which equals 223,000 households -- but in the 18-to-34 male demographic, the numbers have increased 100 percent.
Intriguing? Yes.

We'll be doing our briefing later today, including links to some excellent blog postings by others. However, before that, there's another article in the post that I intend to talk about. It's going to take me a bit to get my thoughts together, so check back here. Also, there won't be an expert opinion interview for tonight's game, and possibly not for Chivas. We'll make it up to you late in the season, but if you're desperate, why not reread the last interview we did in preparation for New England back in October of 2006...

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At 03 May, 2007 17:33, Blogger adelino said...

If the total numbers are stagnant, but 18-34 males are up 100%, does that mean that MLS is down in other age brackets? I'm almost as intrigued by who is turning away from the game as by who is tuning in. And if they're not watching soccer, what are they watching?

I have to admit that Thursday night is not the best night to try and compete for my 18-34 male viewership. And I don't think I'm alone. Something tells me that there's a high correlation coefficient between the MLS households and the few million households that are smart enough to watch "The Office" and "30 Rock"

Still great to see gains in that "most desirable" of demographics. Let's hope that success carries through the whole season.


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